Browsing Tag
A/B Testing
13 posts
10 reasons why A/B testing might be the wrong move
A/B testing has become the gold standard of data-driven decision-making, especially as companies shift toward product-led roadmaps. Every…
Beyond launch metrics: Two case studies in crafting A/B tests
Learn key A/B testing pitfalls and best practices in e-commerce CX through real-world case studies, ensuring effective experiment…
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How to Understand & Calculate Statistical Significance [+ Example]
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject…
Product Redesign: A Step-By-Step Guide
Dated or clunky user interface design, poor performance, negative user feedback, and obsolete infrastructure that doesn’t support further…
How The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not…
![amplitude-a/b-testing:-how-it-works-[+-better-alternative]](https://prodsens.live/wp-content/uploads/2024/06/24849-amplitude-a-b-testing-how-it-works-better-alternative-380x250.jpg)
Amplitude A/B Testing: How it Works [+ Better Alternative]
Amplitude A/B testing is a very handy solution it offers for improved product management. You can easily create…
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently…
Multivariate Testing: How It Differs From A/B Testing
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and…
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could…
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting…