Browsing Tag
A/B Testing
8 posts
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Amplitude A/B Testing: How it Works [+ Better Alternative]
Amplitude A/B testing is a very handy solution it offers for improved product management. You can easily create…
What Most Brands Miss With User Testing (That Costs Them Conversions)
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently…
Multivariate Testing: How It Differs From A/B Testing
There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and…
How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)
A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could…
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting…
11 A/B Testing Examples From Real Businesses
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you…
15 of the Best A/B Testing Tools for 2023
Every company has a unique set of customers, so there’s no one-size-fits-all formula for designing an optimal website,…
How to Determine Your A/B Testing Sample Size & Time Frame
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled…