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Product Management
3220 posts
How to lead product transformation at scale – Jo Wickremasinghe (CPTO, BPP)
Most organisations dream of building products that delight users. But what happens when the users are your internal…
The art of crafting a 180-second demo: Three minutes to win it
Let’s be upfront: you have 180 seconds to engage your audience, or they’ll drift – maybe to their…
Digital sales rooms: Empowering product marketers to drive B2B engagement
In a world where B2B buyers are more self-guided and selective than ever, product marketers are being called…
Sunday Rewind: Why you need quantitative AND qualitative data
This week’s Sunday Rewind is a 2018 post from Glenn Block and Timo Hilhorst on the differences and…
Shopify’s AI-first hiring, OpenAI in the EU, Anthropic hires in Europe: AI news roundup
There’s been lots of movement in the AI space this week, from Shopify’s new AI memo to Anthropic’s…
How Uber measures value perception (with formula!)
This article is based on Laurence Savin’s brilliant talk at the Sydney Product Marketing Summit. PMA members can…
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Top 10 AI Courses for Product Managers to Stay Ahead in 2025
They say, “A qualification is an empty road without certification.” And when it comes to product management in…
Why backlog grooming isn’t good product strategy
Backlog grooming isn’t enough. Discover why product managers need a flexible, strategy-first approach to drive real impact, avoid…
Balancing expertise and self-doubt: Overcoming imposter syndrome
Product marketing is an inherently complex discipline. We’re expected to master everything, including product positioning, customer insights, storytelling,…
