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Product Management
3110 posts
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Market segmentation explained: The smart way to target customers [Video]
Looking for more? Why not check out some related reading? 👇 What is market segmentation? | Overview and…
Landing a remote product marketing job
Here’s how I landed 4 remote offers in 45 days. With the amount of confusing, conflicting, and convoluted…
Sunday Rewind: Decisions, debt, and other dilemmas by Janna Bastow
In this 2020 keynote from MTP Engage Manchester ProdPad CEO Janna Bastow looks at how in tech, optimising…
Product Marketing Summit | New York 2025 | OnDemand
Catch up on all of the sessions from Product Marketing Summit New York including insights from Microsoft, TikTok,…
Google buys Wix and Meta launches Community Notes: This week’s news roundup
Google looks to spend big on cyber-security and CEOs voice their AI concerns and confessions in this week’s…
5 steps to ignite your win/loss program
This article is based on Catherine Alexander’s brilliant talk at the London Product Marketing Summit. PMA members can…
A case study: How we transformed YCH Blue Digital Limited structure: from matrix to product-based
YCH Blue Digital Limited’s shift to a product-based structure boosted innovation, agility, and accountability, streamlining decision-making and collaboration…
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How to turn product features into benefits [Video]
Looking for more? Why not check out some related reading 👇 How to make your messaging punchy with…
More than a conference: Why founders choose SaaStock
For founders, taking time away from your business feels like a risk. It’s time away from building. Building…
Breaking into product management: A practical guide for aspiring product professionals
Transitioning from engineering to product management—key steps, networking tips, and interview strategies for breaking into PM successfully. Read more »…
