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Product Management
3171 posts
How revisiting your ICP twice a year can save your B2B product
Discover why treating your Ideal Customer Profile (ICP) as a static asset can limit your product’s growth. Learn…
Mastering product-led, sales-led, and marketing-led strategies: The definitive guide
As the market becomes increasingly dynamic and competitive, businesses are on the lookout for better ways to grow…
Scaling personalization in growth marketing: A playbook for pmms and demand gen
Personalization isn’t just a nice-to-have anymore. It’s a cornerstone of modern growth marketing. When done right, it drives…
Sunday Rewind: Pivot isn’t a 4-letter word – Sunil Parekh
In this 2017 talk from ProductTank NYC, former VP of Product Management at healthcare startup Truveris, Sunil Parekh…
Why AI development demands product operating models
Many of us have built products inside a classic “project” mindset: “You’ve got three months—build these unvalidated product…
How Dojo achieved 25% growth without launching a new product
As product marketers, we often shine brightest during major product launches. We get to feel like superheroes as…
![“we-launched-win-loss-from-scratch-–-here’s-what-actually-worked”-[video]](https://prodsens.live/wp-content/uploads/2025/07/36974-we-launched-win-loss-from-scratch-heres-what-actually-worked-video-380x250.png)
Voice takes centre stage in AI race while OpenAI loses battle for Windsurf: this week’s news roundup
From manoeuvres for advantage in voice and audio to the antics at Windsurf, here are the stories that…
What happened in Q2 2025? A recap of SaaS and AI funding news
All Q2 SaaS funding headlines are saying the same thing: a handful of AI companies are dominating private…
Scaling Mollie: SaaS Growth, AI & Fintech with Koen Köppen
In this episode of the SaaS Revolution Show, Alex Theuma talks to Koen Köppen, CEO of Mollie…
