Browsing Category
Product Management
3098 posts
WhatsApp runs ads and Amazon sees a GenAI future: this week’s news roundup
As WhatsApp advertising backtracks on old promises to users and Amazon’s CEO shares his vision for the future,…
Overcoming AI fatigue: Practical advice for product managers
As a product manager, do you find the mere mention of the word “AI”exhausting? Many of our experiences…
How accessibility users drive better product development
User-centric design is a methodology that instructs professionals to develop product strategies with the user in mind, considering…
11 SaaS networking best practices and how to use them
You’ve seen the shift. Pipeline is harder to generate, outbound is saturated, and AI generated noise is making…
Sunday Rewind: Video: Hardware vs software product management
This week’s Sunday Rewind is a 2015 ProductTank San Francisco talk in which Kristoffer Lawson talked about how…
Why setting short-term goals can be problematic for high-tech companies
The most common scenario we see among high-tech companies is mistakenly defined by marketing practices inherited from traditional…
What is product messaging?
So, when we say “messaging”, we don’t directly mean SMS or text messaging (although this can play an…
When to get technical and when not to in product marketing
As product marketers, we walk the line between storytelling and specificity. Lean too far into features, and you…
PMM power-prompts: Positioning and messaging
Creating positioning and messaging that cuts through the noise and drives real business impact is the no.1 job…
Building and managing AI teammates: A strategic playbook
What if AI could work as your teammate, not just a tool? Good news: it can! I’m here…