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Product Management
3219 posts
How AI is transforming day-to-day B2B and B2C product practices
We’ve all felt the shift — AI has touched every part of our work as product managers. From…
Beyond the click: How to tie product marketing activities to revenue
Buckle up, PMMs. This is a heavy topic, but a super important one. ⭐ Once you understand marketing…
11 lessons from creating a new category: The Bango story
Picture this: it’s my first day as the new VP of Marketing at Bango. I sit down at…
Why most AI products fail: Key findings from MIT’s 2025 AI Report
MIT published a report on the current state of AI in business this week, one that highlights a…
With Pro+, I’ve gone from newbie to trusted professional
I had just started a new job as a Product Marketing Manager (PMM) in a company that had…
What if you’re building AI agents the wrong way?
AI agents are gaining traction in product teams, but many are failing to deliver beyond a proof-of-concept. Why?…
Why empathy is a competitive advantage for PMM leaders
When people think about product marketing leadership, they often picture go-to-market strategies, messaging frameworks, or competitive positioning. But…
The product marketer’s guide to pricing
Discover the product marketer’s guide to pricing – your essential framework for pricing success. Whether you’re refining your…
Clicks vs connections: Why IRL is your biggest differentiator in the AI era
By 2026, 90% of the content your prospects see online could be AI-generated. Right now, 74% of new…
Building My First AI Product: 6 Lessons from My 90-Day Deep Dive
Back in March, I was still struggling with how fast everything was moving with AI: RAG, MCP, agents,…
