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Product Management
3217 posts
How we climbed the AI maturity mountain and proved ROI
There’s a version of the story I’m going to tell that sounds very clean in hindsight: We adopted…
How to use market segmentation to drive strategic business decisions
What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or…
From COVID Pivot to AI World Building: How Snapbar Reinvented the Photo Experience
Listen to this episode on: Spotify | Apple Podcasts What does it take to reinvent a 14-year-old company—not…
AI in CI 2026 eBook
A practical guide for product marketers and competitive intelligence professionals on getting real work out of AI tools.…
The limits of horizontal PMM playbooks in vertical markets
There’s a specific kind of frustration that nobody talks about openly in PMM circles. It’s not the frustration…
Stepping Into Leadership – All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts Every product manager wants to move into leadership —…
Let’s Read Continuous Discovery Habits Together (July 2026)
Continuous Discovery Habits turned five this year. And to celebrate we are reading the book together. Each month,…
Positioning AI products: A step-by-step guide
Most AI product positioning right now is centered around phrases like “AI-powered,” “insights,” “automation,” or “at scale.” We…
AI product positioning framework
Every AI product claims to be intelligent, predictive, and automated. None of that means much to buyers anymore.…
Message testing on a shoestring budget
Let me set the scene. You’re in a meeting preparing for a high-visibility launch. Everyone involved is smart.…
