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Product Management
3223 posts
Product launch metrics you and your team can’t ignore
Interested in connecting with Meenal? Feel free to reach out to her via LinkedIn – she’d be thrilled…
![how-to-calculate-customer-attrition-rate-for-saas?-[+tactics-to-lower-it]](https://prodsens.live/wp-content/uploads/2023/05/11637-how-to-calculate-customer-attrition-rate-for-saas-tactics-to-lower-it-380x250.png)
How to Calculate Customer Attrition Rate for SaaS? [+Tactics to Lower it]
Customer attrition is unavoidable because all businesses lose customers from time to time. But how can you keep…
“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena
Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for…
Positioning change: Change migration through a product marketing lens
This article is adapted from Elan Keshan’s talk at the Product Marketing Summit in Toronto, 2022. Catch up…
Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)
This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast. For many product marketers,…
Join the Product Marketing Core: Two days of certified training | Denver | Oct 4 – 5, 2023
🗓️ Date: October 4 & 5, 2023 |📍Location: Denver | How it works This is a Two-day certified…
Product Management Funnel: 7 Funnels PMs Should Track
What is a product management funnel? What are the different funnels that PMs should track? And why do…
From the shark in a puddle to a goldfish in the ocean: Lessons from a first-year Product Marketer
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform…
TikTok tactics: How product marketers can create compelling content
This article is adapted from Lauren Pope’s outstanding interview on the Product Marketing Life podcast. Check it out…
Launching a viral B2B campaign: 3 case studies featuring Gong, Segment, and Laylo
We’re constantly being marketed to by advertisers and brands. In fact, did you know that the average American…
