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Product Management
3121 posts
9 reasons why a product launch fails
Every so often, companies launch products but the launch doesn’t quite pan out the way leadership had envisioned…
Jumping through hoops: How I pivoted into product marketing from demand generation
Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers…
Product-led growth vs marketing-led growth: Which is a better fit for your organisation and why?
During my career as a product marketer, I was fortunate to get diverse experience working on different B2C…
PMF Survey Template: What Is It and How to Create One?
What is a product-market fit survey? How do you use a PMF survey template to build one? What’s…
Effective industry marketing strategies for enterprise SaaS
This article is based on Andrew’s talk at Product Marketing Misunderstood in February 2022. Product Marketing Alliance members…
![dotting-the-i’s-and-crossing-the-t’s:-refine-the-intricacies-of-your-go-to-market-strategy-[ebook]](https://prodsens.live/wp-content/uploads/2023/06/11763-dotting-the-is-and-crossing-the-ts-refine-the-intricacies-of-your-go-to-market-strategy-ebook-380x250.png)
Dotting the i’s and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook]
Dotting the i’s and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the…
“I wish every business function had a course like the Product Marketing: Core.”
Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at…
Beyond the basics: A product marketer’s journey through successes and setbacks
This article was adapted from Collette’s inspiring interview on the Product Marketing Life. Listen to it in its…
“Once you find something that works, there’s not really any reason to keep shopping around.” – Pathify
Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he…
10 Best AI Tools for Product Managers in 2023
The AI industry’s explosive growth has taken most of the world by storm. The tools that have been…
