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Product Management
3223 posts
How to use storytelling to connect with B2B clients and build brand loyalty
Once upon a time, B2B marketing was all about cold calls, pitch decks, and product specs – but…
Price like a pro: Insider tips for product marketers
🗓️ Date: Wednesday Noveber 15th ⏰ Time: 9am PDT | 12pm EDT / 5pm BST 🧑🏫 Duration: 1…
Identifying product differentiators using the MUD framework + template
Product differentiators are unique features, attributes, or benefits that set a product apart from its competitors in the…
Insights into the Cloud Euroscape 2023 – Gen AI
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Philippe Botteri, Partner…
Conversion Path Analysis in SaaS
Any savvy product manager should be able to create effective conversion paths – but that doesn’t happen by…
The manager’s toolkit: Setting up your team for success in product marketing
This article is based on Daniel’s brilliant talk at the Product Marketing Misunderstood event. PMA members can enjoy…
The Future of Product Management: Top Trends to Look Out For
What does the future of product management look like? Our article explores 8 key trends in product management…
Agile product management: Top 5 best practices for 2023
Agile product management is an approach to product development where teams iterate frequently and continuously adapt the roadmap…
Customer ratings & reviews: 7 Strategies to maximize your business’s influence
Are you tired of shouting from the rooftops about how great your local business is, but still struggling…
Creating product marketing campaigns to scale B2C revenue subscriptions
Before we dive in, I want to ask a potentially controversial question: Do you use Bumble? In case…
