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Product Management
3120 posts
“PMA is your ticket to a wealth of knowledge” – Kannan Gophal’s PMA membership experience
Kannan Gophal – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a…
How to Raise Your First Round
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Itamar Novick, Founder…
Evolving with the market: The role of experimentation in B2C product marketing
Product marketing managers (PMMs) play a pivotal role in determining the trajectory of a product’s journey from conception…
Casual chats won’t cut it: How to plan productive customer interviews with Katharine Hibson
In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine…
We have liftoff: Turning your launch process from chaos to competitive advantage
This article is based on Derek’s brilliant talk at the Product Marketing Misunderstood event. Catch up on this…
Message mapping: Key benefits and how to do it right
Ever felt like you’re on stage, belting out your heart’s song, but the audience is just… nodding off? Or…
Lessons in Product from Chief Product Officer of Unicorn Contentsquare
In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the #SaaStock2023…
How to create effective product positioning + examples
The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities.…
Product Marketing Team Charter (or how to get everyone to stop telling PMM what to do)
A few years ago, I had just wrapped up a hectic Friday afternoon that looked like this: An…
The key to PMM success? Product Marketing Certified: Core with Alicia Foreman
As a senior PMM, Alicia works with emerging and growth-oriented B2B SaaS businesses. Her career spans a variety…