How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee


How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee

Welcome to the first episode of our brand new podcast (yay!): Product Marketing Maestros: Tales From the Front Lines. 

In this new podcast series, host Nitin Kartik, Director of Product Marketing at Carbyne, delves into the minds of industry titans, exploring real-world case studies that test the mettle of product marketing strategies. 

In this episode, Nitin speaks with the renowned product marketing maestro, Harvey Lee – a freelance product marketing consultant with over 25 years of experience working with giants like Microsoft, Virgin, Kaspersky, and more. 

Harvey walks us through a David vs. Goliath scenario in the gaming industry, specifically the battle between Xbox and PlayStation. Using the STAR method – Situation, Targets, Actions, and Results – he shares the critical moment that got Xbox approved and outlines the challenges faced during the launch. 

Harvey emphasizes the importance of pragmatism and leveraging success, leading to the survival – and ultimate triumph – of Xbox!

About Harvey Lee

Harvey helps individuals and organizations grow by demystifying product marketing so they can use it as a results-driven superpower.

With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast, and Seiko Epson, Harvey is known for helping businesses of all shapes, sizes, and growth stages find the true value of their product or service.

Whether you’re a Start-Up, Scale-Up, or Corporate business, Harvey has a proven track record of viable product innovation and strategic portfolio rework supported with product marketing disciplines such as go-to-market planning, messaging, positioning, and more. 

To hear more about the wealth of Harvey’s experiences, check out his upcoming book, “Backstage Pass.”

Key Takeaways

  • How Xbox secured approval with a simple three-word pitch 
  • Why Xbox had to be the strategic underdog – working smarter, not stronger.
  • How Microsoft established credibility in the video game space
  • How Xbox ensured product launch success
  • Why perseverance and playing the long game paid off

Get involved

Eager to dive deeper into product marketing mastery? 

Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it’s the largest crew of product marketing aficionados around.

From positioning and messaging to pricing, personas, and more we tackle every facet of strategic product marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. The conversations flow 24/7, along with a steady stream of content and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.

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