Browsing Category
Product Management
3120 posts
Getting up to speed for customer interviews as a product marketer
As a product marketer, you’re expected to be the voice of the customer, and you need to know…
Customer Segmentation: The Ultimate Guide for SaaS Companies
Customer segmentation is essential for engaging users effectively. Our ultimate guide discusses the specific benefits of customer segmentation…
The launch paradox: product manager’s secret to success
The strategic methods that lead to a successful product launch. Read more » The post The launch paradox: product manager’s…
SUNDAY REWIND: Product management career resilience
This week’s Sunday Rewind takes us back to 2016 and an early ProductTank talk on how to survive…
How to Use Idea Screening for New Feature and Product Development
Why do you need idea screening to build successful products? That’s one of the questions this article answers.…
Building great products through feedback and psychology: Amritha Arun Babu (Product Leader, Amazon)
In an interview, Amritha Arun Babu, AI/ML Product Leader at Amazon, delves into the fundamental principles propelling product…
Reinventing yourself: An approach to reimagining your career, learning, and relationships
This article is based on a presentation given by Karan Nigam at the Product Marketing Summit in Seattle.…
“In today’s cutthroat landscape, PMA certifications are a necessity”
Cindy is the Director of Product Management at VivoAquatics and is currently working on developing and launching new…
The product manager’s playbook for AI/ML integration
Uncover strategic insights on how product managers can seamlessly integrate AI/ML into their products to stay ahead. Read more »…
2023 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that…