Browsing Category
Product Management
3223 posts
“The best thing that’s happened on my PMM journey” – PMM Scholar Program with Gbemileke Ojeniran
Gbemileke Ojeniran is an aspiring product marketer who recently completed the PMM Scholar Program intending to expand her…
Navigating the corporate labyrinth: A product manager’s guide to strategic empowerment
This article champions the concept of “product-led strategy”, transforming the way product managers navigate and influence within large…
How AI Will be Used in the Software Industry
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Peter Berg, Managing…
Value marketing: How to resonate with your customers’ values
Imagine unlocking a marketing strategy so powerful, it not only draws customers to your brand but keeps them…
Top product marketing predictions for 2024
As we bid farewell to 2023, let’s turn our gaze to the future of product marketing and explore…
Top 10 product marketing consultants, 2024
Welcome to the frontier of product marketing consultancy, where expertise converges with innovation to redefine the industry’s landscape. …
Top 5 product marketing coaches, 2024
2023 was a groundbreaking year for product marketing, witnessing a surge in industry entrants and heightened competition. As…
Loneliness in the C-Suite: A closer look at the CPO landscape
A recent study by Planes has revealed that over half of CPOs feel isolated in their leadership roles.…
Product in Practice: Bringing the Discovery Habits to WebMD
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery.…
Building customer-centric products with behavioural science – Liz Immer (Head of Product)
Liz Immer, Head of Product at Frontiers, brings a wealth of knowledge from the realm of behavioural science…