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Product Management
3117 posts
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
In this episode of Product Marketing Life, host Mark Assini, speaks with Jason Oakley, founder of Productive PMM, about…
The power of product localisation: Launching Revolut in New Zealand: ProductTank Wellington
ProductTank Wellington recently hosted an insightful event, “Launching Revolut in New Zealand: The Power of Product Localisation,” featuring…
Launching on a shoestring budget: How to get your product off the ground
Whether you’re at a pre-seed startup or a well-established public company, saving cash is a top priority in…
How diverse teams unlock product innovation
This article details how diverse teams drive 45% more revenue from innovation, and intentional design sparks extraordinary ideas.…
Lessons From $1 Billion in SaaS Acquisitions: Valuation and Process Insights
From the SaaStock USA 2023 Stage, Thomas Smale (Founder and CEO of global M&A advisory firm FE International)…
The Power of Customer Insights in Product Marketing
🗓️ Date: Wednesday February 28th ⏰ Time: 9am PDT | 12pm EDT / 5pm BST 🧑🏫 Duration: 1…
Everything you need to know about product messaging — Diane Wiredu (Messaging strategist, B2B, SaaS)
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wiredu, Founder and Messaging Strategist…
“The best thing you can do to give back to the community and feel like you belong together”
In this case study, we’ll detail the experiences of two PMM pros, Div Manickam and Aline Bezerra, delving…
Ask the Community: What’s a Mistake You Made Early in Your Continuous Discovery Journey?
You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might…
Everything you need to know about product messaging — Diane Wierdu (Messaging strategist, B2B, SaaS)
Crafting effective messaging is crucial for product success. In this podcast episode, Diane Wierdu, Founder and Messaging Strategist…
