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Product Management
3117 posts
Sales collateral that speaks to buyers: Match content to the journey
As I apply to product marketing roles, I’ve come across a few companies that talk about ‘first principles.’…
Building diverse products: A conversation with Annie Jean-Baptiste, product leader at Google
We talk to Google’s Head of Product Inclusion Annie Jean-Baptiste about her experience to date and how to…
SUNDAY REWIND: Creativity by Scott Berkun
This week’s Sunday Rewind is a 2017 #mtpcon talk from author and UX leader Scott Berkun on creativity. Read more »…
Stop being boring: A product marketing leader’s call to arms
This article is based on Jason Lord’s talk at the Product Marketing Summit in Chicago. As a PMA…
Navigating the Cybersecurity Realm: Unveiling the crucial role of product managers
In the first of a three-part series, this article looks at how cybersecurity product management is different, its…
When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro
In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins…
The secrets of human-centered storytelling
This article is based on Nick’s insightful interview with Elliott Rayner on the Storyselling podcast. You can listen…
Top 10 PLG Companies to Watch in 2024
Traditional business growth models typically demand considerable investment. This often involves expanding the sales team to reach loftier…
12 Best User Engagement Tools to Improve Retention in SaaS
Today, we’re going to learn about user engagement, share with you the 12 best customer engagement tools out…
How to Announce Product Updates Successfully
In a world of improving technologies and evolving customer needs, product updates are necessary if you must keep…
