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Product Management
3187 posts
3 proven strategies to keep viewers hooked on videos in 2024
If you’re a digital marketer, you know that one of the most effective ways to sell a product…
Why AI Should Be Used in Web Design
It goes without saying – the integration of Artificial Intelligence (AI) in web design is transforming how we…
7 lessons from trialling Basecamp’s ‘Shape Up’ methodology
7 lessons learnt from trialling the Shape Up product development methodology Read more » The post 7 lessons from trialling…
What is a PMM’s role in a pure PLG company?
A year ago, I was given the opportunity to work as a Product Marketing Manager (PMM) for a…
SUNDAY REWIND: Creative Leadership by John Maeda
Sunday Rewind this week is a 2019 talk from #mtpcon Singapore, in which John Maeda argues that the…
Drive adoption and expansion with a B2B post-sale journey
This article is based on Jessica Armstrong’s talk, ‘Orchestrating a B2B post-sale journey’, at the Product Marketing Trailblazers…
AI in healthcare: The promise and peril of transformation with a safety-first approach
For all its promise, integrating AI into healthcare demands a safety-first mindset. This article looks at why we…
How Iryna Wagner got her product marketing job at WhatsApp
In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy…
Winning the online shopper: The power of compelling product pages
This article is based on David Copeland’s brilliant talk, ‘Maximizing revenue through digital commerce insights’, given at the…
Upskilling for product managers – tips and tricks
Wherever you are in your product career, you must have felt the need to refresh your skills or…
