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Product Management
3111 posts
How to measure and increase the ROI of event sponsorship
Despite tightening marketing budgets, in-person events continue to be a core marketing channel for B2B SaaS companies. According…
Personal experience: test task to search for a junior product manager vacancy
In this article, Hermann Antonov, Head of Product at CSI, shares his approach to creating an effective test…
Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy, CMO at Jellyfish
Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways…
Unlocking sales productivity: Proven ways marketing can support sales
No matter the organization’s size, sales and marketing should be partners. They’re both the face of the company.…
Product in Practice: Testing Assumptions Was Tricky But the Convo Team Didn’t Give Up
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests…
The illusion of quick fixes in organisational change – Steve Hearsum (Consultant, Author)
Can organisational change truly rely on quick fixes, or are we missing the bigger picture? Join our engaging…
Cracking the code to excellent product team management
This article delves into the fundamental principles required to establish a culture of excellence within a product team.…
Account-based marketing on a budget: Low-cost tactics
Account-based marketing (ABM) is a powerful strategy for small and medium-sized businesses (SMBs) to get the most out…
SUNDAY REWIND: Product leadership at News UK by Jo Wickremasinghe
This week’s Sunday Rewind is a 2018 ProductTank London talk from Jo Wickremasinghe, then Director of Product at…
How to master international product marketing
This article is based on Becky Park’s talk at the Product Marketing Summit in Austin. As a PMA…
