Browsing Category
Product Management
3110 posts
Market Development Strategy: Definition, Methods, and Examples
Is your company ready to target new markets? How can you gauge the viability of expanding your business…
Product Management Process: The 7 Stages Explained
What is product management? The product management role focuses on managing interdisciplinary teams in order to design, develop…
Handling product failures, security breaches, and PR disasters: Lessons from the trenches
In product marketing, challenges are inevitable. Every product marketer aspires to release flawless campaigns, hit ambitious targets, and…
A Q&A with our #mtpcon workshop leaders
Discover insights from top industry experts with a variety of workshops covering product management, strategy, and leadership skills.…
Customer segmentation template
Customer segmentation is a key aspect of product marketing. It involves dividing a broad customer base into smaller…
What is fractional product management?
During the last few months we’ve seen an uptick in interest in fractional product management and leadership from…
Sunday Rewind: When A/B tests aren’t enough by Scott Castle
Scott Castle, then VP at Sisense, talks about using data other than A/B tests and clickstreams to build…
How to Set an Effective Sprint Schedule
Are you tired of missed deadlines and frustrated stakeholders while building a product? Do you also keep losing…
How to make your messaging punchy with Emma Stratton, Founder at Punchy
A company’s messaging can make or break its connection with potential customers. But more often than not, B2B…
4 go-to-market risks and how to avoid them
This article is based on Amruta Hunnurkar’s talk at the Amsterdam Product Marketing Summit. As a PMA member,…
