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Product Management
3187 posts
Lifecycle-driven advocacy template
What is a lifecycle-driven advocacy template? A lifecycle-driven advocacy template is a strategic framework that helps you generate…
The new PMM stack: How AI fits across research, positioning, and GTM
Most (if not all) PMMs are using AI. But arguably, only a few are actually transforming how they…
How PMM leaders are owning commercial outcomes in 2026
When an Ideal Customer Profile (ICP) is too broad or a value proposition too generic, teams compensate by…
Getting executive buy-in for your win/loss program
Most conversations about win/loss analysis focus on the mechanics of running a good program. That’s useful, but it…
PMM Leaders Summit | Silicon Valley 2026
Catch up with every session from PMM Leaders Summit Silicon Valley, featuring sessions from Visa, AT&T, Amazon &…
How to use Claude Skills for product marketing [Claude series 3 of 6]
In part 1, I described Skills as “reusable playbooks – like training a team member once, then they execute…
When innovation moves faster than buyer readiness
Have you ever tried to go-to-market with something that no one seems to want? Of course, that is…
Predicting the Future – All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts AI headlines are everywhere—and many claim they know exactly…
The hardest leadership skill nobody talks about: Trust as a leadership practice in tech
We talk a lot about resilience in tech. About moving fast, staying agile, and leading through the unknowns.…
Building your personal brand as a PMM: A practical framework for standing out
A year ago, if someone had asked me to write about personal branding, I would have said no.…
