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Marketing
3761 posts
How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday
The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to…
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as…
Navigating Global Expansion: What Brands Can Learn from Liquid Death’s UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was…
How One Brand Solved the Marketing Attribution Puzzle [Video]
Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to…
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude,…
Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know
In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate,…
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media,…
40 Must-Read Marketing Books (That Happen to be Written by Women)
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women…
15 Best Social Media Organization Tips and Tricks for Managers
To industry outsiders, social media management is a fun and carefree job, but those of us who have…
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and…