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12 best email marketing tools for accounting firms in 2025
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings…
5 best email marketing tools for real estate businesses in 2025
Real estate professionals face unique challenges when it comes to staying top-of-mind with clients, nurturing leads through long…
8 best email marketing tools for HVAC companies in 2025
The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s…
![the-buyer-persona-gap-that’s-costing-you-customers-and-making-your-marketing-less-authentic-[+-the-fix]](https://prodsens.live/wp-content/uploads/2025/10/40171-the-buyer-persona-gap-thats-costing-you-customers-and-making-your-marketing-less-auth68fa0f9a11b36-380x250.webp)
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that…
12 best email marketing tools for automotive businesses in 2025
Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges…
9 best email marketing tools for dentists in 2025
Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments,…
6 best email marketing tools for higher education businesses in 2025
Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, maintaining alumni…
Starting a new business? Here are the AI tools I would use when building from scratch
Building a business has never been easier, but the landscape is also more competitive. The difference between success…
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM…
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then —…
