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Marketing
3872 posts
Why Content Amplification Is Better Than Paid Ads
Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47%…
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer…
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Is Threads losing steam? [New Research]
Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days.…
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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails…
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally –…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage…
11 Ways to Create Content that Generates Leads
“How do they do it?” my clients ask, as they look at the number of blog articles by…
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How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers. But one segment that feels different is…
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100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones,…
How SaaS Companies Win with Content Marketing?
Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers…