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Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your…
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing…
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced…
Key Trends in Content Marketing 2024: 67 Predictions
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but…
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s…
21 Brilliant Ideas for Serious Lead Generation Through Blogging
Of course, your ultimate goal when content marketing is attracting leads that convert into loyal customers. But now…
How to Get and Give LinkedIn Endorsements
LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a…
8 Holiday Gifts for the Content Creator in Your Life
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy.…
Before You Start an AI Strategy, Make the Case To Stop
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to…
How OpenAI Rewrote the Rules: A Brand Story
Discover the surprising impact of brand keywords for OpenAI, showcasing the power of creating demand out of thin…
