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Marketing
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How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence has dominated the industry over the past year, and our Whiteboard Friday presenters…
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for…
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s…
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting…
![why-most-video-content-fails-to-reach-its-full-potential-[new-research]](https://prodsens.live/wp-content/uploads/2023/11/16995-why-most-video-content-fails-to-reach-its-full-potential-new-research-380x250.png)
Why Most Video Content Fails To Reach Its Full Potential [New Research]
An important tool for creating human connections, video stands as a top priority in most content marketing programs.…
The Career-Guiding Question McKinsey’s Publishing Lead Always Asks
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he…
Treat Your Audience Like Your Marketing Database? That’s a Mistake
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content…
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand?…
7 Content Examples Worth Savoring on Thanksgiving
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch,…
