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100 Essential PPC Statistics Every Marketer Needs to Know in 2023
The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation.…
The Ultimate Guide to Google Search Console in 2023
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro…
How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president…
30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated
Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google…
Effective B2B Sales Coaching Via Situational Fluency
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates…
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your…
PPC Competitor Analysis: The Complete Guide
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing…
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced…
Key Trends in Content Marketing 2024: 67 Predictions
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but…
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s…
