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Marketing
3872 posts
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from…
Common Analytics Assumptions — Whiteboard Friday
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the…
6 Strategies To Convert the Content Clueless in Your Brand’s Leadership
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them…
Relationship Marketing: The Ultimate Guide
Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.…
What Is Microblogging: A Start-to-Finish Guide for 2024
When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It…
How to Maximize Brand Visibility With Employee-Generated Content
Discover the power of employee-generated content and how to harness it to boost your brand visibility.
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
Instead of seeing the benefits of your past hard work evaporate over time, discover how to keep your…
20 Great Examples of PowerPoint Presentation Design [+ Templates]
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that…
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the…
How To Bring Personality to Your Content and Personas
Developing content requires you to think about the audience. You use demographic data. But have you considered the…