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Marketing
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What Is a Marketing Database? (Hint: It’s NOT Your Audience)
Let’s face it: In the grand chess game of marketing, your marketing database is the queen. Neglect her,…
The ‘March Madness’ Effect on Company Culture — Win or Bust?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK,…
40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by…
Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers…
How Inclusivity Drives Link Diversity — Whiteboard Friday
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google,…
How to Choose Your Next Event’s Keynote Speaker
The one secret that every marketing event organizer knows – a good keynote speaker can make or break…
The Ultimate Guide to Marketing Your Startup In Year One
If you’re researching how to market your startup, odds are you’re finding lots of information about marketing plans…
How To Find and Include More Underrepresented Voices in Your Content
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry…
Diving Deep Into Marketing in Construction (My Takeaways)
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the…
14 Local Search Developments You Need to Know About From Q1 2024
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam…