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Marketing
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How Much Does It Cost to Start a Blog in 2024? (A No-Fluff Breakdown From a Serial Blogger)
Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer…
The Best ChatGPT Plugins for Marketers
Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary…
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for…
Optimizing for AI Overviews
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new…
How Better Source Interviews Lead To More Engaging Content
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your…
Aligning Industrial Marketing with the Industrial Professional’s Buying Process
Industrial marketing caters to businesses selling products and services to other companies rather than individual consumers. Unlike consumer…
Google Business Profile: FAQ for Multiple Businesses at the Same Address
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same…
Why We Should Ditch Tool Lists in Favor of Feature Lists
Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital…
How To Take the All-Important Second Step in Your Content Strategy
Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part…
Do You Know Where Your Customers Are Searching Today?
Knowing where customers search for the information and products they need is vital. According to Statista, Google processes…