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Marketing
3871 posts
Relationship Cultivation Strategies: 3 Ways to Build Event Connections
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
Top 5 Use Cases for AI Personalization in Marketing
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve…
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers,…
The First 5 Things I’d Do if I Were Starting My Business Over Today
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced…
The Best SEO and Digital Marketing Podcasts in 2024
Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn…
Zapier’s Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He’s All-In on Influencer Marketing
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to…
How To Find Your Way Through the Marketing Analytics Maze
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome…
Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they’re primarily worried about getting enough new leads in the funnel.…
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds —…