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Marketing
3762 posts
B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds —…
Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story…
![how-cutting-distribution-boosted-our-youtube-views-by-420%-[expert-interview]](https://prodsens.live/wp-content/uploads/2024/09/27968-how-cutting-distribution-boosted-our-youtube-views-by-420-expert-interview-380x250.webp)
How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged…
INBOUND 2024: Co-creating with AI to Drive Growth
The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But…
The 12 Traits of Successful Social Marketers
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build…
![map-your-strategic-path-to-content-success-[sponsored]](https://prodsens.live/wp-content/uploads/2024/09/27953-map-your-strategic-path-to-content-success-sponsored-380x250.png)
Map Your Strategic Path to Content Success [Sponsored]
Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your…
Best AI Tools for B2B Marketing in 2024
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for…
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a…
3 Ways to Make Your Business More Marketable to Customers
Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora…
Isn’t It Obvious? How To Make Content More Useful for Sales
The content or marketing team’s job isn’t over once a piece of content goes live. To get the…
