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What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans.…
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while…
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and…
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and…
Building systems of trust in the age of AI while staying human at heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer,…
How to Diagnose and Fix Google Maps Ranking Drops
Lost rankings or calls from your Google Business Profile? Learn a step-by-step process to confirm a drop, find…
Why Creative & Performance Marketing Teams Fail Without the Right Talent Pipeline
Hiring delays rarely look urgent at first. A role stays open, campaigns keep moving and everyone expects things…
Consistent brand voice: How to be unmistakable no matter what the channel
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.…
SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in…
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are…
