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Marketing
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What is an attribution window in marketing? What marketers need to know
An attribution window is the defined time period when a marketing touchpoint — such as an ad click,…
Marketing operations tech stack audit: A proven checklist for operations teams
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that…
How Law Firms Can Use Social Media for Content Marketing
Social media used to be the melting pot for lifestyle brands and influencers. Now, law firms are pushed…
AI engine optimization audit: How to audit your content for AI search engines
An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how…
Voice search optimization: How to get your business heard about
A couple of decades ago, “voice search optimization” sounded like something out of a science fiction movie. Today,…
The Impact of Featured Snippets on Organic Traffic and Brand Visibility
You’ve probably asked a question on Google and noticed a neat little box that answers it right at…
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences,…
How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research…
Why Compliant Marketing is Non-Negotiable
Launching a new marketing campaign is exciting, but you need to protect yourself against legal problems like lawsuits…
