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Marketing
3586 posts
Forget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience…
The 5 Best Ways to Generate Inbound Leads in 2026
If you’ve ever felt like you’re constantly chasing customers and trying to convince them to come speak with…
Loop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer…
Why Marketing Teams Need End-to-End Testing: Ensuring Flawless Customer Experiences
Marketing teams today operate in an environment where every customer interaction matters. A visitor who clicks an ad…
The Halo Effect and SEO: Boosting Organic Reach Through Strategic Associations
It’s no secret by now that search engines reward credibility. Readers do too. In digital marketing, one concept…
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is…
4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only…
How my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection. That…
Digital Marketing Attribution: Validating Campaign Performance Data
Tracking your conversion sources remains essential for success. You could spend thousands on advertisements, but without knowing which…
“You need to be an event business”
“It’s not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be…
