Zara Burke
20 posts
How to combine two dictionaries in python using different methods
Python Dictionary is a data structure that used to store elements in key-value pairs. Unlike python list values…
Internal Recruitment: What It Is How It Can Serve a Business
In my time as a journalist, internal recruitment was commonplace. We regularly saw reporters and photographers recruited from…
RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide
What is RFM analysis? How relevant is it to SaaS product management? These are just a couple of…
Creating Your Brand Voice: A Complete Guide
Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make…
The Top Marketing Channels, And How They’ll Change in 2023 [+Data]
The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach…
What Help Scout’s VP of Brand Considers When Promoting Individual Contributors & People Managers [+ How These Promotions Differ]
There are plenty of perks to getting promoted. Beyond a salary increase, a promotion typically means more influence…
Types and Categories of Adopters and How to Get Them to Adopt Your Product
What are the main categories of adopters? What are the key differences in how they adopt products? Which…
Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely
Since the start of the pandemic, working from home has become the new normal for many employees and…
Announcing our refreshed guide: ‘The Onboarding Starter Kit’
A few years ago, we published The Onboarding Starter Kit, which helped thousands of businesses successfully onboard their…
Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty…