4 Prompt Tracking Mistakes — Whiteboard Friday
Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and…
Modern JavaScript Essentials: From Basics to Asynchronous Programming
In an AI-driven world, a strong foundation in core technologies is essential. To keep my skills sharp, I’m…
10 Fan-Outs for Prompt Research — Whiteboard Friday
How does Google’s AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to…
In and Out of Model Responses Explained — Whiteboard Friday
Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval,…
AI Mode: Features & Ranking — Whiteboard Friday
Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12%…
SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in…
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing…
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is…
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on…
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in…