Tom Capper
61 posts
SEOs Should Not Dismiss Geo for Being Low-Traffic
Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in…
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing…
Why Does Google Parameter &num= Matter? — Whiteboard Friday
The &num=100 search parameter was recently deprecated. This seemingly small change in a Google search URL parameter is…
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on…
What Is Google AI Mode? — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Tom introduces us to Google’s AI Mode, a new tab in…
Docker for QAs: Playwright Tests On Docker
In the dynamic world of QA, agility and reliability in testing are crucial. Docker emerges as a powerful…
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex,…
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great…
The Seven Types of Locks in InnoDB
MySQL is currently the most widely used relational database in the world, and InnoDB is its most popular…
Swarm Intelligence Journey #3 Grey Wolf
https://drive.google.com/file/d/1LqVRf2WEo7cnDpu_7_6cZNnE1bM3QBme/view