5 content marketing trends to keep an eye on in 2025
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler, co-founder of Velocity Among other…
Your guide to performance marketing
According to Nielsen, 70% of marketers planned to “increase performance marketing spend […] at the expense of brand…
PaliGemma Fine-tuning for Multimodal Classification
Creating more dependable and accurate machine learning models nowadays depends on combining data from several modalities, including text…
Building Generative AI-powered Chat Android apps with Google’s Gemini
In the current era, where Generative AI is stealing the limelight and being explored and used in various…
Imani Ellis’ Guide to Using Research and Discovery to Build Your Event
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO
This week’s master has worked for Lou Malnati’s (pizza), Krispy Kreme (doughnuts), and now heads the marketing team…
What Are Brand Identity Elements?
Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring;…
Platform marketing: How you can use platforms to grow your business
TL;DR: Platform marketing is the strategy of using digital platforms, like social media, to promote a product or…
The 8 metrics that tell us how product marketing is being measured in 2024
TL;DR: The top eight types of metrics product marketers mostly track in their companies are: customer acquisition, customer…
Go concurrency in the smoothiest way
1. Here is my problem I have to admit here: concurrent programming is one of the biggest headaches…