Embrace new knowledge, build lifelong connections, and unlock your full potential – PMM Scholar Program with Temitope Adaramoti
Temitope is a creative young copywriter at Tagvenue, just venturing out into the world of product marketing. She…
Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan
Get the inside scoop on life as a solo product marketing manager and how this compares to being…
Product Marketing Awards 2023: Your winners
The suspense is killing you, we know! But the wait is finally over. After combing through mountains of…
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking customers’ emotional needs,…
Your finalists for the Product Marketing Awards 2023
The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2023!…
Your product marketing reading list: The definitive guide
Product marketing books to get your hands on Whether it’s a fine wine, a malt whiskey, or your…
Market segment vs. target market: What’s the real difference?
Product marketers (PMMs) love fancy terms. But all that jargon can get confusing fast. Market segmentation? Target markets?…
How to create a unified launch process: Insights from Crownpeak’s PMM | Aline Bezerra
On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing…
A PMM’s guide to international launches | Olga Laul, Regional PMM at Google
In this week’s episode of Product Marketing Life, host Mark Assini is joined by Olga Laul, Regional Product…
“The best program for today’s PMMs” | Launa Chavez
Launa Chavez is a prestigious product marketing manager with years of experience under her belt. She recently decided…