Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of…
“PMA’s courses have changed my life and completely accelerated my professional career”
0:00 /17:01 1× Evonne Powers, Product Marketing Lead at Finexio, is originally from New Jersey and currently resides…
Blending technical mastery and interpersonal influence: How to become a PMM leader
What does leadership mean? The Oxford English dictionary defines being a leader as: “The action of leading a…
From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp
In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing…
The journey to the top: How to prepare for a C-suite role
Landing a spot in the coveted C-suite is the pinnacle of success for many business professionals. But the…
What is B2B messaging? Strategies for skillful communication
Effective business-to-business (B2B) messaging is crucial for cutting through noise, engaging prospects, and driving conversions and growth. But…
9 must-know B2C product marketing strategies to boost growth
In today’s highly competitive B2C landscape, you need to employ strategic and customer-centric approaches to drive sustainable growth. …
“PMA is your ticket to a wealth of knowledge” – Kannan Gophal’s PMA membership experience
Kannan Gophal – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a…
Casual chats won’t cut it: How to plan productive customer interviews with Katharine Hibson
In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine…
The key to PMM success? Product Marketing Certified: Core with Alicia Foreman
As a senior PMM, Alicia works with emerging and growth-oriented B2B SaaS businesses. Her career spans a variety…