How to sunset a product: Complete guide + examples
As product marketers, we know that no product lasts forever. At some point, every product reaches the end…
What’s the average salary for a US-based product marketing manager?
Please note – the insights provided are based on data provided by product marketers who participated in our…
Mission (not) impossible: 5 key metrics for understanding product marketing success
This article is based on a talk given by Milena Babayev at the Product Marketing Summit in Seattle.…
“PMA’s community has provided an invaluable network of talented PMM peers”
Based in Brisbane, Australia, Natasha Anich is a renowned global marketing and communications leader, with 22+ years of…
Product marketing: Accurate title or infuriating buzzword?
Beneath the seemingly straightforward label – “product marketing” – lies a complex and multifaceted role that often leaves…
The best of Product Marketing Life: Game-changing insights from 2023
In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has…
Chaos and blank slates: How to lead a start-up as a PMM
For product marketing managers with visions of leadership grandeur, the challenges and opportunities of a start-up environment can…
“This course will change the way you think about personas”
With over 20 years in the education sector, Charity Dodd has blended her passion for teaching and learning…
“In today’s cutthroat landscape, PMA certifications are a necessity”
Cindy is the Director of Product Management at VivoAquatics and is currently working on developing and launching new…
2023 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that…