Jumping through hoops: How I pivoted into product marketing from demand generation
Breaking into product marketing is challenging. Yet, people somehow do it all the time. I’ve seen product marketers…
Single-Digit Spotlight v2
Welcome to “Single Digit” Spotlight, a selection of articles published within the last week that have fewer than…
Launching a viral B2B campaign: 3 case studies featuring Gong, Segment, and Laylo
We’re constantly being marketed to by advertisers and brands. In fact, did you know that the average American…