Managing engineering stakeholders who think marketing is just fluff
If you work in B2B, you know the stereotype all too well: “Product management envisions the product; product…
Consistency at scale: overcoming market fragmentation in global GTM
Global go-to-market (GTM) strategies sound impressive on paper. But anyone who has lived there knows the reality: it’s…
Building trust in the AI era: a PMM’s guide to responsible innovation
Every era of technological disruption creates winners and losers. What separates them isn’t just the speed of innovation:…