The price is right: How advertised reference prices influence pricing negotiations
Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological…
Bot or not: Lessons on consumer reactions to algorithm vs. human decisions
Algorithms have become ubiquitous, influencing nearly every decision-making process in our daily lives—from job applications to mortgage approvals.…
Sentiment matters: Using attribute sentiment scoring to understand product reviews
In today’s digital-first world, customer reviews are not only a source of valuable feedback but also a driving…
The power of nutritional labels: How educational campaigns shape product perception
In today’s world of transparency, where consumers demand honesty and insight into their purchases, nutritional labels have evolved…
Creating and capturing value: Lessons from driving $40M in incremental sales
Driving $40M in incremental sales is no small feat, especially in an industry as complex and competitive as…
Handling product failures, security breaches, and PR disasters: Lessons from the trenches
In product marketing, challenges are inevitable. Every product marketer aspires to release flawless campaigns, hit ambitious targets, and…