The default bias has a halo – and it’s more powerful than we thought
As product marketers, we obsess over small tweaks that can make or break user adoption – button copy,…
How listening vs. reading alters consumers’ interpretations of news
As product marketers, we know how crucial it is to influence how consumers interpret information about our products.…
Navigating Blockchain Project Funding and Regulatory Compliance
Abstract This post delves deep into blockchain project funding and regulatory compliance, offering a comprehensive look at funding…
How to Write a Project Plan: Step-by-Step Guide
The key to starting a project that will be delivered on time, on budget and meeting quality standards…
Building the Kimolian Academy: How Eleni Lialiamou is helping women break into product
For Eleni Lialiamou, Kimolian Academy started quietly—coaching sessions on weekends, shared Google Docs, informal meetups in borrowed rooms.…
The power (and peril) of cringe in product marketing
We’ve all seen it – the ad that causes us to shudder involuntarily, the influencer post that feels painfully…
The art of slowness: Why slow motion can improve your product marketing
In short-form video marketing, brands are constantly seeking new ways to capture consumer attention and drive engagement. A…
The Last Hurrah effect: What it means for product marketers and GTM strategies
Why do people take more risks at the end of a week, a month, or even a year? …
Navigating product launch timing in tech
Timing isn’t just everything – it’s the kingmaker in product launches, according to research by Thomas Robinson and…
Don’t turn on your product marketing engine before getting your fundamentals right
In B2B software, many founders and marketers are eager to scale their marketing efforts. However, diving into marketing…