Melissa Suzuno
39 posts
Product in Practice: Evaluating If a New API is Needed
It’s one thing to iterate on an existing product. It’s a whole other challenge to identify brand-new products…
Product in Practice: Transitioning Customers to a New API
Continuous discovery is for everyone. You don’t have to be building a consumer-facing app or website to enjoy…
Ask the Community: Tracking Opportunities Not Related to Your Outcome
When you conduct story-based interviews every week, you quickly begin to collect a range of opportunities. And while…
^ (Caret) and ~ (Tilde) in package.json
You must have seen at least once package.json file throughout your developer journey. package.json is a file that…
The 13 Best Keyword Research Tools to Find the Right Keywords for SEO
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which…
The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome…
Making Continuous Discovery Work for You: The SPICEY Approach
At the beginning of a new year, we’re often excited to make improvements and change our ways of…
Tools of the Trade: Building Opportunity Solution Trees in Vistaly
If you’re committed to adopting continuous discovery habits, opportunity solution trees are one of the most important ways…
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For…
Product in Practice: How Passion.io Applies Continuous Discovery to the Employee Experience
If you’ve been reading Product Talk for a while, you probably already know that the majority of the…