Mark Schmukler
37 posts
7 Things Your B2B Buyers Expect Now (& How to Deliver)
The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect more—and…
B2C vs. B2B in Organic Social Media Marketing
More than half the world—nearly 64% of the global population—is on social media, spending an average of two…
The Essential Rules of Hooks in React: How to Use Hooks Properly
Rules of Hooks in React React hooks are a powerful feature that allow you to use state and…
How to Create a Step-by-Step Guide That Users Actually Follow
Imagine this: a new user just signed up for your SaaS product, pumped to try out all the…
AI & Automation in B2B Marketing: Powerful Tools in the Right Hands
Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions,…
Mastering React: A Guide to the Most Important React Hooks
React Hooks were added to React in version 16.8, and they’ve completely changed the way we write React…
A Deep Dive into React’s Optimization Algorithms & Process
Here’s a breakdown of the key algorithms that power React: 1. Diffing Algorithm The diffing algorithm is crucial…
How to Build a Winning B2B Medtech Demand Generation Strategy
In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust…
Exploring the Power of Pattern Matching with Switch in Java 21
One popular use case for pattern matching with switch is when working with different types of data in…
Your Guide to Maximizing B2B Event Marketing Success
As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to…