Lauren Basiura
233 posts
How Can AI Revolutionize Your Social Media Strategy in 2025
Social media changes fast, and businesses need to adapt if they want to stay visible. New platforms, new…
Mobile-First Advertising: Winning Attention on a 1.7 Second Scroll
Mobile devices dominate the way people consume content. Most interactions with brands now happen on phones, where users…
Predictive Analytics: Anticipating Customer Needs in 2025
Businesses are changing faster than ever in 2025. Customers expect companies to understand their needs, save them time,…
Utilizing Customer Data Platforms (CDPs) to Drive Marketing Success
Marketing leaders today are expected to deliver results backed by data, not assumptions. Audiences don’t respond to generic…
The Rise of Hyper-Personalized Content: How AI is Transforming Brand Storytelling
Marketing is shifting away from campaigns that try to fit everyone’s desires. Today, people want content that feels…
The Rise of Hyper-Personalized Content: How AI is Transforming Brand Storytelling
Marketing is shifting away from campaigns that try to fit everyone’s desires. Today, people want content that feels…
Integrating Voice Search Optimization into Your Content Strategy
Voice search is changing how people discover information. Instead of typing short keywords, users speak full questions into…
Best Practices for Scheduling Social Media Posts
Scheduling social media posts might sound like a task best left for automation tools and quick calendar uploads,…
Review and Reputation Management Through CRM: Best Practices
Every B2B company has a list of what’s ‘most important’ for the business. In 2025, online presence is…
11 Ways to Generate Pre-Event Hype with Content Marketing
Pre-event marketing is a critical part of the event planning process. You not only need to make sure…