Lauren Basiura
243 posts
Top 10 AI Marketing Tools for Small Businesses in 2026
Everyone knows it at this point, but AI is a big deal in modern marketing. Small businesses can…
The Role of Prompt Engineering in Personalizing Marketing Campaigns
In 2025, AI tools go hand in hand with marketing teams to build personalized campaigns. These tools generate…
How to Move Leads from MQL to SQL Faster Using Automation
Moving a lead from interest to intent remains one of the most critical challenges in B2B marketing. Many…
E-E-A-T Principles: Building Trust to Boost Organic Rankings
Search engines reward content they trust. That trust comes from more than keywords or backlinks. It comes from…
How to Use Data to Make Your Lead Generation More Effective
Most marketing teams track data every day. They watch traffic rise and fall. They monitor form fills, email…
How Blog Content Generates Leads Better Than Paid Social Ads
Paid social ads look tempting. You can launch a campaign fast, pick your audience, set your budget, and…
What Are the Key Features to Look for in Marketing Automation Software?
You’ve probably reached the point where juggling email campaigns, social posts, and lead tracking across multiple tools feels…
How to Define Digital Marketing KPIs That Align with Your Business Goals
How do you really truly determine whether or not your digital marketing efforts are a success? This is…
Optimizing B2B Lead Generation with Intent Data and Personalized Outreach
B2B lead generation has taken a leap from simple list building to precise strategies that depend on timing,…
What are the Latest Trends in Drip Email Campaigns for 2025?
Email is still one of the most consistent and effective ways to build connections and drive results. Even…