AWS Community Builders 2024 – conclusions after 2 years
I have been with AWS Community Builders for 2 years. I started in 2022. A lot has changed…
How to successfully build a go-to-market strategy for a SaaS product
Navigating the path to success in the ever-evolving world of Software-as-a-Service As a product marketing manager in the…
Product marketing and generative AI: ChatGPT vs. “ChatGP-Josh”
In the 10 years that I’ve been working in product marketing, nothing has been as transformative, disruptive, or…
Product bundling strategy: The pros and cons
Ah, product bundling! The sweet symphony of combining two or more products into one irresistible package. As a…