Common challenges of TAM research
The ask is simple: Estimate the total addressable market (TAM). The reality? No clear data and no easy…
Day 1088 : Solar Power
liner notes: Professional : Started the day having a video call with some folks from the team just…
Designing semi-structured interviews
Before conducting a set of customer interviews, you must decide how much structure you need to impose on…
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B2B market research: How much data is enough?
How many surveys do we need for the data to be statistically significant? This is one of the…
3 research techniques to find the right price point
As a product marketer, identifying the right price for your solution is a pillar of go-to-market strategy. Set…
When to use `link_to` and `button_to` in Rails
This article was originally published on Rails Designer This article about forms inside forms triggered a question from…
Enhancing List Functionality in Dart with Custom Extensions
Dart, a language known for its flexibility and robust features, allows developers to extend the functionality of existing…
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. …
Post-SEO: Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional…