Igor Kranjcec
14 posts
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can…
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started…
Order promising: The secret sauce of multi channel fulfillment
In this article Ameya Deshpande and Amritha Arun Babu Mysore discuss the challenges and importance of order promising…
How to get buy-in from key stakeholders by bringing personas to life
This article was adapted from Igor’s brilliant talk at Product Marketing MisUnderstood. PMA members can watch the complete…