Igor Kranjcec
16 posts
🐍 8 backend repos used by the top 1% of python devs 🏆
Hi there 👋 Today, let’s look into 8 Python repos that the top 1% of developers use (and…
Buyer Persona 101: Tips and Examples to Create Yours
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to…
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can…
I Took a Deep Dive Into the Marketing Funnel, Here’s What I Learned
Ever felt the thrill of coming into work only to notice that plenty of new leads have started…
Order promising: The secret sauce of multi channel fulfillment
In this article Ameya Deshpande and Amritha Arun Babu Mysore discuss the challenges and importance of order promising…
How to get buy-in from key stakeholders by bringing personas to life
This article was adapted from Igor’s brilliant talk at Product Marketing MisUnderstood. PMA members can watch the complete…