Erin McShea
28 posts
Brand Storytelling Lessons from The Most Binge-worthy Shows
If you’re a TV watcher, you know great stories — ones that hook us from the start and…
6 Content Marketing Lessons from Classic 90s Sitcoms
Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time…
Which Hogwarts House Are You? Content Marketer’s Edition
Every marketer today is hearing about the importance of brand personality — or the way a brand is…
How can leaders better support primary caregivers?
Primary caregivers — like those caring for children, elderly, or ill family members — often face unique challenges.…
4 Ways To Measure Brand Awareness
What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food?…
Assembling a Project Team: Roles, Responsibilities & Best Practices
Projects, no matter the size and scope, are complex. If they weren’t, they might as well be tasks…
FLiP Stack Weekly for 21 Jan 2023
21-Jan-2023 FLiP Stack Weekly Welcome to the third newsletter of 2023. Tim Spann @PaaSDev It is great to…
6 Principles of High-Converting Landing Pages
High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the…