How To Improve Data Storytelling and Gain More Support in Your Organization
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many…
Choosing data structures for Advent of Code 2018 Day 24
How should I store the fighters in a battle with complex interactions? Mild spoilers for Advent of Code…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are…
How To Create User Stories That End Frustrating Conversations About Marketing
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated.…
Markdown: More With Less
Every technical writer should use Markdown✍; At the very least, learn it 📖 Markdown is a lightweight markup…
How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and…
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Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and…
How To Catch Audiences With Extraordinary Hooks
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop…
How To Unite Roles and Teams and Scale Your Content Operations
Your team is growing and content lives in multiple areas of the company. You see cracks appear in…
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost…