A case study: Launching a product process in a project-based company
Transforming from a project-based to a product-based approach, this guide shares strategies for designing effective product change processes…
The 411 on Data Cleaning, Modeling, and Governance for Marketers
You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer…
How To Battle Organic Search Analytics in the AI Era
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search…
How To Find the Truth in Data and Marketing Analytics
Racehorse American Pharoah had a left heart ventricle bigger than most. Learn how that data discovery led to…
How To Improve Data Storytelling and Gain More Support in Your Organization
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many…
Choosing data structures for Advent of Code 2018 Day 24
How should I store the fighters in a battle with complex interactions? Mild spoilers for Advent of Code…
How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products
Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are…
How To Create User Stories That End Frustrating Conversations About Marketing
A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated.…
Markdown: More With Less
Every technical writer should use Markdown✍; At the very least, learn it 📖 Markdown is a lightweight markup…