What Should Agencies Do in a Flat-Growth Year?
Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s…
Did Cannes Lions Awards Just Say Content Beats Advertising?
Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather…
Is It OK for Platforms to Train Their AI With Your Content?
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta…
Why Brands May Be Saying Less But Not Doing Less for Pride Month
What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their…
Google Papers: Leaked Documents Reveal Search Algorithm Secrets
Has Google been lying for years about how to optimize for search? The explosive release of internal documents…
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and…
What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and…
Tech Takes Over Marketing (But Not How You Think)
Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on…
Oops, Google Did It Again — But You Still Need First-Party Data
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until…
Don’t Follow Tesla’s Marketing Mistake
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try…